Shift the Frame

If you’re here, you’re ready to reimagine what it means to be a clinician in a world that fears pain.

Your role isn’t to remove pain, it’s to help make sense of it.

Why Pain Science Must Embrace Storytelling in Modern Practice

Pain education isn’t just about facts—it’s about feelings, meaning, and connection. Learn how storytelling helps clinicians bridge the gap between science and lived experience.

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You’re not just treating pain. You’re guiding people through it.

And that requires more than protocols—it calls for presence, permission, and perspective.

Let go of fixing. Lean into guiding.

Ditch rigid algorithms. Reclaim clinical reasoning, curiosity, and connection.

Reframing Pain in Practice

Traditional Model:

❌ Pain is a problem to eliminate

❌ Fix the tissue = fix the person

❌ Clinician as technician

Regenerative Model:

✅ Pain is a process to understand

✅ Context changes everything

✅ Clinician as guide, not mechanic

The shift begins with how we speak, frame, and educate.

Rethinking Clinical Language

Practical Language Swaps:

Old Script ➤ Reframed

“Your back is out of alignment.” ➤ “Your back is sensitive right now.”

“Don’t lift more than 10 lbs.” ➤ “Let’s build confidence, step by step.”

“You need to fix your posture.” ➤ “There are many safe ways to move.”

“Your back is fragile.” ➤ “Your back is adaptable.”

Language doesn’t just inform.

It transforms.

Pain Science, made human

No more PowerPoints, just stories and metaphors that land

  • Words aren’t neutral, they shape nervous systems.

    The way we talk about pain—what we name, what we emphasize, what we fear aloud—can either build safety or reinforce threat. A scan result framed as “degeneration” sounds like decay. But “age-related changes that respond well to movement” tells a very different story.

    Pain education isn’t just about delivering facts, it’s about shaping meaning. And meaning is what the nervous system listens to when deciding whether to protect or relax.

    Studies show that the language we use can increase or decrease pain, shift expectations, and directly affect outcomes through mechanisms like placebo, nocebo, and reappraisal (Benedetti et al., 2007; Moseley et al., 2004).

    We don’t just treat the body, we help patients reinterpret their experience. And that reinterpretation begins with how we explain, reframe, and connect.

    Every sentence is an opportunity. Make it count.

    References:

    Benedetti F, et al. (2007). Neurobiological mechanisms of the placebo and nocebo effects. Journal of Neuroscience.

    Moseley GL. (2004). Evidence for a direct relationship between cognitive and physical change during an education intervention in people with chronic low back pain. European Journal of Pain.

  • Most clinicians know the science. Nociception. Central sensitization. The neuromatrix.

    But patients don’t change because we throw slides at them, they change because something clicks.

    Pain science, when delivered clinically, needs to feel human. That means less jargon and more connection. Less lecturing and more listening. The nervous system doesn’t just respond to data, it responds to meaning. And meaning sticks when we tell stories, use metaphors, and speak in language that resonates.

    Metaphors like “the alarm system,” “the volume knob,” or “the overprotective guard dog” aren’t oversimplifications, they’re translation tools. They take complex neurobiology and drop it into real life. And research backs their effectiveness: pain neuroscience education works best when it’s personal, metaphor-rich, and dialogue-based, not slide-driven (Moseley, 2003; Louw et al., 2011).

    Let’s move from the whiteboard to the walking path, from bullet points to patient narratives. Let’s make pain science felt, not just taught.

    Because transformation doesn’t happen in PowerPoint, it happens in conversation.

    References:

    Moseley GL. (2003). Joining forces—combining cognitive and physical therapy for chronic pain: A narrative review. Clinical Rehabilitation.

    Louw A, et al. (2011). The efficacy of pain neuroscience education on musculoskeletal pain: A systematic review. Journal of Manual & Manipulative Therapy.

  • Pain isn’t the enemy. It’s a message.

    And yet, the dominant clinical reflex is to silence it. Cut it out, inject it away, numb it, override it. But pain isn’t just noise, it’s information. It’s the nervous system’s attempt to protect, to adapt, to make sense of a threat.

    When we treat pain only as a problem to eliminate, we miss the opportunity to understand why it’s there. We reduce complex stories into symptom checklists. And we risk reinforcing the patient’s fear that something is broken, wrong, or failing.

    Modern pain science reminds us that pain is not always a marker of damage, it’s a marker of perceived danger (Melzack & Katz, 2013). And if we’re willing to listen, pain often tells us where healing needs to happen, not just in tissues, but in beliefs, habits, stress systems, and lived experience.

    This doesn’t mean we don’t treat pain. It means we stop trying to erase it without understanding it.

    Pain isn’t just a problem. It’s a process. And it can be a portal.

    Reference:

    Melzack R, Katz J. (2013). Pain. Wiley Interdisciplinary Reviews: Cognitive Science.

  • You can rehab the joint, heal the scar, strengthen the muscle—and still have a patient in pain.

    Because pain isn’t just about tissue status. It’s about how the nervous system interprets threat. You can “fix” the tissue, but if fear, stress, unprocessed trauma, or maladaptive beliefs remain, pain often does too.

    This is where the traditional biomedical model falls short. It assumes that when the structure is restored, the person will be fine. But healing doesn’t always follow clean orthopedic timelines. People don’t recover in neat, linear ways. We don’t just carry injuries, we carry meaning.

    Research supports this disconnect. Structural improvements don’t always correlate with symptom relief (Brinjikji et al., 2015), and many chronic pain cases persist despite fully healed tissues (Apkarian et al., 2009). Because what we’re dealing with is not just damage, it’s the protective memory of damage.

    So yes, treat the tissue. But also treat the person.

    Listen to the story. Educate the nervous system. Create new experiences of safety.

    Pain isn’t just a mechanical glitch, it’s a complex process that needs more than a wrench.

    References:

    Brinjikji W, et al. (2015). Systematic literature review of imaging features of spinal degeneration in asymptomatic populations. AJNR.

    Apkarian AV, et al. (2009). Chronic pain and brain plasticity. Neuron.

  • The best outcomes don’t come from following a recipe—they come from cooking with understanding.

    Protocols can offer structure, but when they become rigid, they limit our ability to adapt. Healing is dynamic. Pain is unpredictable. Patients bring stories, not just symptoms. And that means we need principles—guiding ideas that bend with context, not break under it.

    Principles ask questions like:

    “What’s the system trying to do?”

    “What does this person need today—not just what they were assigned last week?”

    “How can I build safety, variability, and trust in this moment?”

    Flexibility doesn’t mean anything goes. It means we shift from compliance to clinical reasoning. From memorizing progressions to co-creating conditions for recovery.

    Protocols are a script.

    Principles let you improvise—with purpose.

    Rigid systems break. Adaptive systems grow.

  • Checklists don’t heal people—thinking clinicians do.

    Clinical algorithms can be helpful frameworks, but when they replace reasoning, we end up treating patterns instead of people. Real clinical reasoning asks:

    “What is this person’s nervous system doing, and why?”

    Pain is not a linear problem. It’s a dynamic, biopsychosocial process shaped by perception, belief, and context. You can’t sort it with flowcharts alone. You need curiosity, listening, pattern recognition, and the willingness to tolerate uncertainty.

    Algorithms are often reductionist. They ask: Does the patient fit the protocol?

    Reasoning asks: Does the story make sense?

    And when it doesn’t, reasoning helps you zoom out, reframe, and adapt.

    Clinical reasoning isn’t just higher-order thinking, it’s relational thinking. It considers meaning, not just mechanics. It integrates the person’s goals, beliefs, and environment, not just their diagnosis.

    As pain science evolves, so must we. Protocols are helpful. But they’re not enough.

    Choose frameworks that support your thinking—don’t replace it.

  • You are not just a pair of hands.

    You’re not a technician plugging in protocols, delivering units, or fixing mechanical faults. You are a meaning-maker, a guide, a trusted presence in the uncertainty of pain.

    Technicians follow scripts. Clinicians read people.

    Pain care today demands more than technique, it requires narrative intelligence, emotional fluency, and the humility to see beyond structure. Because people in pain don’t just want to be fixed. They want to be heard, understood, and empowered.

    And the research backs this up: the therapeutic alliance, patient-centered communication, and a clinician’s ability to educate and reframe are some of the strongest predictors of meaningful recovery—not just what modality you apply (Hall et al., 2010; Leplege et al., 2007).

    You are not a technician. You are a translator of science, a co-regulator of nervous systems, a builder of trust.

    It’s not about doing things to people. It’s about doing things with them.

    References:

    Hall AM, et al. (2010). The influence of the therapist–patient relationship on treatment outcome in physical rehabilitation: a systematic review. Physical Therapy.

    Leplege A, et al. (2007). Person-centredness: conceptual and historical perspectives. Disability and Rehabilitation.

  • Early in our careers, we obsess over doing the right thing.

    The right manual technique. The right corrective exercise. The right rep scheme.

    But seasoned clinicians eventually ask better questions—not about action, but about understanding.

    “What does this person need to understand…

    about their pain?

    about their body?

    about their resilience?”

    Because pain doesn’t change from technique alone. It changes when meaning changes. When a patient sees their symptoms through a new lens, the body often follows.

    So instead of asking:

    “What should I do next?”

    Try:

    “What belief is still holding them hostage?”

    “What story is still shaping this movement?”

    “What would help them make sense of this moment?”

    Techniques are useful. But understanding is what transforms.

    When you help someone understand differently, you help them move differently.

Tools to Expand Practice

These aren’t templates to follow, they’re invitations to think differently.

Each tool here is built around one idea: clinical wisdom lives in context. Not protocols. Not checklists. Context. These tools are designed to help you shift from scripts to stories, from rigid algorithms to adaptable frameworks. Whether you’re rethinking movement, reframing pain, or rewriting your clinical narrative — this is your starting kit for practicing with curiosity, clarity, and compassion.

Gentle Movement

Move gently, without fear—even if it’s uncomfortable.

View Tool ➤

Reframe Builder

Shift from “What do I do?” to “What do they need to understand?”

View Tool ➤

Track Patterns

Notice what makes pain better and worse. Patterns matter.

View Tool ➤

These tools are here to sharpen your thinking, not replace it.

The Wondering Clinician Ethos

To wonder is to stay teachable.

To guide is to meet people where they are—not where the textbook says they should be.

To practice with meaning is to practice with humility and humanity.

Ready to expand your practice?

Explore tools and resources designed for clinicians who think beyond protocols.